Fashion Marketing Communications

Nonfiction, Art & Architecture, General Art, Fashion
Cover of the book Fashion Marketing Communications by Gaynor Lea-Greenwood, Wiley
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Author: Gaynor Lea-Greenwood ISBN: 9781118496169
Publisher: Wiley Publication: October 2, 2012
Imprint: Wiley Language: English
Author: Gaynor Lea-Greenwood
ISBN: 9781118496169
Publisher: Wiley
Publication: October 2, 2012
Imprint: Wiley
Language: English

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.

This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.

This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

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