Fashion Brand Internationalization

Opportunities and Challenges

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Fashion Brand Internationalization by , Palgrave Macmillan US
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Author: ISBN: 9781137523372
Publisher: Palgrave Macmillan US Publication: June 28, 2016
Imprint: Palgrave Pivot Language: English
Author:
ISBN: 9781137523372
Publisher: Palgrave Macmillan US
Publication: June 28, 2016
Imprint: Palgrave Pivot
Language: English

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization.

 

The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization.

 

The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.  

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