Face Value

The Consumer Revolution and the Colonizing of America

Nonfiction, History, Americas, United States, Colonial Period (1600-1775)
Cover of the book Face Value by Cary Carson, University of Virginia Press
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Author: Cary Carson ISBN: 9780813939384
Publisher: University of Virginia Press Publication: August 3, 2017
Imprint: University of Virginia Press Language: English
Author: Cary Carson
ISBN: 9780813939384
Publisher: University of Virginia Press
Publication: August 3, 2017
Imprint: University of Virginia Press
Language: English

The Industrial Revolution was previously understood as having awakened an enormous, unquenchable thirst for material consumption. People up and down the social order had discovered and were indulging in the most extraordinary passion for consumer merchandise in quantities and varieties that had been unimaginable to their parents and grandparents. It was indeed a revolution, but a consumer revolution at the start.

In Face Value, Cary Carson expands and updates his groundbreaking earlier work to address the intriguing question of how Americans became the world’s consummate consumers. Prior to the rise of gentry culture in eighteenth-century North America, there was still a decided sameness to people’s material lives. About mid-century, though, a lust for fancy goods, coupled with social aspiration, began to transform American society.

Carson here addresses the intriguing question of how Americans developed the reputation for avid consumption. Both elegantly written and engagingly argued, the book reveals how the rise of the gentry culture in eighteenth-century North America gave rise to a consumer economy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Industrial Revolution was previously understood as having awakened an enormous, unquenchable thirst for material consumption. People up and down the social order had discovered and were indulging in the most extraordinary passion for consumer merchandise in quantities and varieties that had been unimaginable to their parents and grandparents. It was indeed a revolution, but a consumer revolution at the start.

In Face Value, Cary Carson expands and updates his groundbreaking earlier work to address the intriguing question of how Americans became the world’s consummate consumers. Prior to the rise of gentry culture in eighteenth-century North America, there was still a decided sameness to people’s material lives. About mid-century, though, a lust for fancy goods, coupled with social aspiration, began to transform American society.

Carson here addresses the intriguing question of how Americans developed the reputation for avid consumption. Both elegantly written and engagingly argued, the book reveals how the rise of the gentry culture in eighteenth-century North America gave rise to a consumer economy.

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