Exporter's Handbook to the US Wine Market 

Nonfiction, Food & Drink, Beverages, Wine & Spirits
Cover of the book Exporter's Handbook to the US Wine Market  by Deborah M. Gray, Board and Bench Publishing
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Author: Deborah M. Gray ISBN: 9781935879534
Publisher: Board and Bench Publishing Publication: November 13, 2015
Imprint: Wine Appreciation Guild Language: English
Author: Deborah M. Gray
ISBN: 9781935879534
Publisher: Board and Bench Publishing
Publication: November 13, 2015
Imprint: Wine Appreciation Guild
Language: English

Attempting to export wine to the U.S. has long been fraught with difficulty, especially for the smaller producers. The U.S. wine industry, complicated by confusing regulations and intense internal brand competition, is also the land of opportunity and home to an adventurous and egalitarian wine consuming population. But without an understanding of how to effectively enter this complex market, the exporter often founders and retreats in frustration. This book provides a guide to approaching and attracting an importer, differentiating terms and regulations which must be understood to prosper, and avenues to achieving and sustaining attainable sales and distribution goals.

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Attempting to export wine to the U.S. has long been fraught with difficulty, especially for the smaller producers. The U.S. wine industry, complicated by confusing regulations and intense internal brand competition, is also the land of opportunity and home to an adventurous and egalitarian wine consuming population. But without an understanding of how to effectively enter this complex market, the exporter often founders and retreats in frustration. This book provides a guide to approaching and attracting an importer, differentiating terms and regulations which must be understood to prosper, and avenues to achieving and sustaining attainable sales and distribution goals.

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