Expandable Brands

A Guide to Growing Business Locations While Protecting Your Brand

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Expandable Brands by Clare Balmer, Container Creative
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Author: Clare Balmer ISBN: 9780992506094
Publisher: Container Creative Publication: August 17, 2014
Imprint: Language: English
Author: Clare Balmer
ISBN: 9780992506094
Publisher: Container Creative
Publication: August 17, 2014
Imprint:
Language: English
To achieve long-term success companies must develop relationships that go beyond just a simple transaction. With more buying options than ever, consumers are increasingly looking to build long-term relationships with businesses they trust, based not just on price and service but on how that company interacts with them and makes them feel. Just as important as developing an effective brand that looks great is maintaining it during expansion. When it comes to growth to more locations or selling a franchise system there are many areas that need to be addressed and systemised, and just before expansion begins is the optimal time to do this. Branding fanatic and professional designer Clare Balmer shows you how to create a powerful and effective brand and also how to ensure that growth is not hampered by brand dilution in the process.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
To achieve long-term success companies must develop relationships that go beyond just a simple transaction. With more buying options than ever, consumers are increasingly looking to build long-term relationships with businesses they trust, based not just on price and service but on how that company interacts with them and makes them feel. Just as important as developing an effective brand that looks great is maintaining it during expansion. When it comes to growth to more locations or selling a franchise system there are many areas that need to be addressed and systemised, and just before expansion begins is the optimal time to do this. Branding fanatic and professional designer Clare Balmer shows you how to create a powerful and effective brand and also how to ensure that growth is not hampered by brand dilution in the process.

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