Excel for Marketing Managers

Nonfiction, Computers, Application Software, Spreadsheets, Financial Applications
Cover of the book Excel for Marketing Managers by Ivana Taylor, Bill Jelen, Holy Macro! Books
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Author: Ivana Taylor, Bill Jelen ISBN: 9781615473120
Publisher: Holy Macro! Books Publication: January 1, 2006
Imprint: Holy Macro! Books Language: English
Author: Ivana Taylor, Bill Jelen
ISBN: 9781615473120
Publisher: Holy Macro! Books
Publication: January 1, 2006
Imprint: Holy Macro! Books
Language: English

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

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The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

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