Excel 2016 for Marketing Statistics

A Guide to Solving Practical Problems

Nonfiction, Science & Nature, Mathematics, Statistics, Business & Finance, Marketing & Sales
Cover of the book Excel 2016 for Marketing Statistics by Eric Rhiney, Thomas J. Quirk, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Eric Rhiney, Thomas J. Quirk ISBN: 9783319433769
Publisher: Springer International Publishing Publication: September 29, 2016
Imprint: Springer Language: English
Author: Eric Rhiney, Thomas J. Quirk
ISBN: 9783319433769
Publisher: Springer International Publishing
Publication: September 29, 2016
Imprint: Springer
Language: English

This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you.

Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work.

Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you.

Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work.

Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned.

More books from Springer International Publishing

Cover of the book Stress Concentration at Notches by Eric Rhiney, Thomas J. Quirk
Cover of the book Topology by Eric Rhiney, Thomas J. Quirk
Cover of the book Peptidomimetics I by Eric Rhiney, Thomas J. Quirk
Cover of the book Physics of Lakes by Eric Rhiney, Thomas J. Quirk
Cover of the book Stringer-Panel Models in Structural Concrete by Eric Rhiney, Thomas J. Quirk
Cover of the book Human Interface and the Management of Information. Information in Intelligent Systems by Eric Rhiney, Thomas J. Quirk
Cover of the book Glutathione in Plant Growth, Development, and Stress Tolerance by Eric Rhiney, Thomas J. Quirk
Cover of the book Selection of Main Mechanical Ventilators for Underground Coal Mines by Eric Rhiney, Thomas J. Quirk
Cover of the book Distributed Computer and Communication Networks by Eric Rhiney, Thomas J. Quirk
Cover of the book Float Glass Innovation in the Flat Glass Industry by Eric Rhiney, Thomas J. Quirk
Cover of the book Wireless Health by Eric Rhiney, Thomas J. Quirk
Cover of the book The Queer Greek Weird Wave by Eric Rhiney, Thomas J. Quirk
Cover of the book Advanced Wind Turbine Technology by Eric Rhiney, Thomas J. Quirk
Cover of the book Investigations in Teaching and Learning Languages by Eric Rhiney, Thomas J. Quirk
Cover of the book Atlas of Implant Dentistry and Tooth-Preserving Surgery by Eric Rhiney, Thomas J. Quirk
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy