Ethics and Airbus

Business & Finance, Business Reference, Business Ethics
Cover of the book Ethics and Airbus by Peter Schulz, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Peter Schulz ISBN: 9783640142743
Publisher: GRIN Publishing Publication: August 21, 2008
Imprint: GRIN Publishing Language: English
Author: Peter Schulz
ISBN: 9783640142743
Publisher: GRIN Publishing
Publication: August 21, 2008
Imprint: GRIN Publishing
Language: English

Project Report from the year 2007 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 85%, Macquarie University (Graduate Accounting and Commerce Centre), course: Veranstaltung International Marketing (post-graduate unit), 34 entries in the bibliography, language: English, abstract: This report examines Airbus, one of two major players in the global aircraft manufacturing industry. Recent findings indicate that Airbus might have showed unethical business behavior in convincing customers to purchase its aircraft. After presenting and analyzing these allegations and updating potentially unethical conduct by Airbus to the present day, this report continues to discuss the topic of ethics in general. It is then elaborated how ethics are applied within the aircraft manufacturing industry by its two main players Boeing and Airbus. Following this, tools such as a PESTLE analysis and a SWOT analysis of Airbus are presented. Based on the findings of these analyses, recommendations for Airbus are formulated and examined with regard to practicability and feasibility aspects. Recommendations will be divided into short-, medium- and long-term strategies. Finally, this report will conclude by summarizing the findings and giving an outlook to Airbus' position in the global marketplace.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Project Report from the year 2007 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 85%, Macquarie University (Graduate Accounting and Commerce Centre), course: Veranstaltung International Marketing (post-graduate unit), 34 entries in the bibliography, language: English, abstract: This report examines Airbus, one of two major players in the global aircraft manufacturing industry. Recent findings indicate that Airbus might have showed unethical business behavior in convincing customers to purchase its aircraft. After presenting and analyzing these allegations and updating potentially unethical conduct by Airbus to the present day, this report continues to discuss the topic of ethics in general. It is then elaborated how ethics are applied within the aircraft manufacturing industry by its two main players Boeing and Airbus. Following this, tools such as a PESTLE analysis and a SWOT analysis of Airbus are presented. Based on the findings of these analyses, recommendations for Airbus are formulated and examined with regard to practicability and feasibility aspects. Recommendations will be divided into short-, medium- and long-term strategies. Finally, this report will conclude by summarizing the findings and giving an outlook to Airbus' position in the global marketplace.

More books from GRIN Publishing

Cover of the book Catherine Earnshaw: Female or Fiend? by Peter Schulz
Cover of the book Genesis of modern genocide by Peter Schulz
Cover of the book The drummer called John Thomas - A report from a prison in The Gambia, West Africa by Peter Schulz
Cover of the book Unterrichtsstunde: Die Marktform des Oligopols by Peter Schulz
Cover of the book Principles of Civil Aviation by Peter Schulz
Cover of the book EVA as the best financial performance measure: the theory of reality by Peter Schulz
Cover of the book Das Sprachspiel in den Philosophischen Untersuchungen by Peter Schulz
Cover of the book Shakespeare's 'A Midsummer Night's Dream' by Peter Schulz
Cover of the book The Conceptual Metaphor by Peter Schulz
Cover of the book Is social class or religion the prime determinant in the voting behaviour of electors in Western Europe? by Peter Schulz
Cover of the book Europe's demographic development and the impact on the workforce by Peter Schulz
Cover of the book Le relativisme et la métaphysique dans le conte philosophique 'Micromégas' de Voltaire by Peter Schulz
Cover of the book Warum benützen Menschen virtuelle Welten als Kommunikationsplattformen? by Peter Schulz
Cover of the book Does EU Regional Policy have a future and will Latvia be able to benefit from it? by Peter Schulz
Cover of the book Global Sourcing - The strategic reorientation of purchasing by Peter Schulz
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy