Ethical Practice of Social Media in Public Relations

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Political Science, Government, Social Policy, Social Science
Cover of the book Ethical Practice of Social Media in Public Relations by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317917892
Publisher: Taylor and Francis Publication: June 27, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781317917892
Publisher: Taylor and Francis
Publication: June 27, 2014
Imprint: Routledge
Language: English

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.

Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.

Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

More books from Taylor and Francis

Cover of the book Old World Empires by
Cover of the book School-Based Mental Health by
Cover of the book Postmodern Psychologies, Societal Practice, and Political Life by
Cover of the book A Manual of Hindu Pantheism by
Cover of the book The Force of Fashion in Politics and Society by
Cover of the book Children of the Mill by
Cover of the book Ireland's Great Famine and Popular Politics by
Cover of the book Rethinking Public Relations by
Cover of the book Social Movement Malaysia by
Cover of the book Financial Management in the Sport Industry by
Cover of the book Sports Marketing and the Psychology of Marketing Communication by
Cover of the book A George Herbert Companion (Routledge Revivals) by
Cover of the book Choosing Nursing by
Cover of the book Scheherazade or the Future of the English Novel Thamyris or Is There a Future for Poetry? Saxo Grammaticus Deucalion or the Future of Literary Criticism by
Cover of the book Maritime Terrorism and Piracy in the Indian Ocean Region by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy