Entrepreneurial Journalism

How to Build What's Next for News

Nonfiction, Reference & Language, Language Arts, Journalism, Business & Finance
Cover of the book Entrepreneurial Journalism by Mark E. Briggs, SAGE Publications
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Author: Mark E. Briggs ISBN: 9781452241425
Publisher: SAGE Publications Publication: October 12, 2011
Imprint: CQ Press Language: English
Author: Mark E. Briggs
ISBN: 9781452241425
Publisher: SAGE Publications
Publication: October 12, 2011
Imprint: CQ Press
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan.

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