Encyclopedia of Survey Research Methods

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Encyclopedia of Survey Research Methods by Dr. Paul J. Lavrakas, SAGE Publications
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Author: Dr. Paul J. Lavrakas ISBN: 9781506317885
Publisher: SAGE Publications Publication: September 12, 2008
Imprint: SAGE Publications, Inc Language: English
Author: Dr. Paul J. Lavrakas
ISBN: 9781506317885
Publisher: SAGE Publications
Publication: September 12, 2008
Imprint: SAGE Publications, Inc
Language: English

In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.

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