Encouraging Participative Consumerism Through Evolutionary Digital Marketing

Emerging Research and Opportunities

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Encouraging Participative Consumerism Through Evolutionary Digital Marketing by Hans Ruediger Kaufmann, Agapi Manarioti, IGI Global
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Author: Hans Ruediger Kaufmann, Agapi Manarioti ISBN: 9781683180180
Publisher: IGI Global Publication: May 17, 2017
Imprint: Business Science Reference Language: English
Author: Hans Ruediger Kaufmann, Agapi Manarioti
ISBN: 9781683180180
Publisher: IGI Global
Publication: May 17, 2017
Imprint: Business Science Reference
Language: English
Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.

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