Emotional Value

Creating Strong Bonds with Your Customers

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Emotional Value by Janelle Barlow, Dianna Maul, Berrett-Koehler Publishers
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Author: Janelle Barlow, Dianna Maul ISBN: 9781609943417
Publisher: Berrett-Koehler Publishers Publication: April 1, 2000
Imprint: Berrett-Koehler Publishers Language: English
Author: Janelle Barlow, Dianna Maul
ISBN: 9781609943417
Publisher: Berrett-Koehler Publishers
Publication: April 1, 2000
Imprint: Berrett-Koehler Publishers
Language: English

Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.

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