Emerging Innovative Marketing Strategies in the Tourism Industry

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Emerging Innovative Marketing Strategies in the Tourism Industry by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466687011
Publisher: IGI Global Publication: August 3, 2015
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466687011
Publisher: IGI Global
Publication: August 3, 2015
Imprint: Business Science Reference
Language: English

The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.

More books from IGI Global

Cover of the book New Perspectives on Information Systems Modeling and Design by
Cover of the book Reshaping Medical Practice and Care with Health Information Systems by
Cover of the book Biological and Quantum Computing for Human Vision by
Cover of the book Building a Competitive Public Sector with Knowledge Management Strategy by
Cover of the book Global Perspectives on Youth Gang Behavior, Violence, and Weapons Use by
Cover of the book Veterinary Science by
Cover of the book Environmental Awareness and the Role of Social Media by
Cover of the book Theory and Practice of Cryptography Solutions for Secure Information Systems by
Cover of the book Examining the Social and Economic Impacts of Conflict-Induced Migration by
Cover of the book Technological Solutions for Sustainable Business Practice in Asia by
Cover of the book Hybrid Electric Power Train Engineering and Technology by
Cover of the book Handbook of Research on Biomimicry in Information Retrieval and Knowledge Management by
Cover of the book E-Health, Assistive Technologies and Applications for Assisted Living by
Cover of the book Managing and Processing Big Data in Cloud Computing by
Cover of the book Multimedia Storage and Retrieval Innovations for Digital Library Systems by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy