easyLand: How easyJet Conquered Europe (Second Edition)
Nonfiction, Reference & Language, Transportation, Aviation, Commercial, Business & Finance, Business Reference, Corporate History, Economics, Development & Growth
| Author: | Tony Anderson | ISBN: | 9781786237934 |
| Publisher: | Grosvenor House Publishing | Publication: | October 25, 2016 |
| Imprint: | Grosvenor House Publishing | Language: | English |
| Author: | Tony Anderson |
| ISBN: | 9781786237934 |
| Publisher: | Grosvenor House Publishing |
| Publication: | October 25, 2016 |
| Imprint: | Grosvenor House Publishing |
| Language: | English |
In the summer of 1995 a start-up company led by the son of a Greek shipping tycoon, took up residence in an orange painted tin shack next to the runway at Luton airport. Initially dismissed by British Airways as "a peanut airline", easyJet became one of the most successful start-ups in UK corporate history and a household name. Now fully revised and updated, this book is the definitive insider account of the rise of easyJet.
Laced with first-hand anecdotes, the lessons of this engaging, entertaining and informative tale are as relevant today as they were when generation easyJet was conceived.
In the summer of 1995 a start-up company led by the son of a Greek shipping tycoon, took up residence in an orange painted tin shack next to the runway at Luton airport. Initially dismissed by British Airways as "a peanut airline", easyJet became one of the most successful start-ups in UK corporate history and a household name. Now fully revised and updated, this book is the definitive insider account of the rise of easyJet.
Laced with first-hand anecdotes, the lessons of this engaging, entertaining and informative tale are as relevant today as they were when generation easyJet was conceived.
