Early '70s Radio

The American Format Revolution

Nonfiction, Entertainment, Music, Pop & Rock, Rock, Music Styles, Social & Cultural Studies, Social Science
Cover of the book Early '70s Radio by Kim Simpson, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kim Simpson ISBN: 9781441136787
Publisher: Bloomsbury Publishing Publication: July 21, 2011
Imprint: Continuum Language: English
Author: Kim Simpson
ISBN: 9781441136787
Publisher: Bloomsbury Publishing
Publication: July 21, 2011
Imprint: Continuum
Language: English

Early '70s Radio focuses on the emergence of commercial music radio "formats," which refer to distinct musical genres aimed toward specific audiences. This formatting revolution took place in a period rife with heated politics, identity anxiety, large-scale disappointments and seemingly insoluble social problems. As industry professionals worked overtime to understand audiences and to generate formats, they also laid the groundwork for market segmentation. Audiences, meanwhile, approached these formats as safe havens wherein they could re-imagine and redefine key issues of identity.

A fresh and accessible exercise in audience interpretation, Early '70s Radio is organized according to the era's five prominent formats and analyzes each of these in relation to their targeted demographics, including Top 40, "soft rock", album-oriented rock, soul and country. The book closes by making a case for the significance of early '70s formatting in light of commercial radio today.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Early '70s Radio focuses on the emergence of commercial music radio "formats," which refer to distinct musical genres aimed toward specific audiences. This formatting revolution took place in a period rife with heated politics, identity anxiety, large-scale disappointments and seemingly insoluble social problems. As industry professionals worked overtime to understand audiences and to generate formats, they also laid the groundwork for market segmentation. Audiences, meanwhile, approached these formats as safe havens wherein they could re-imagine and redefine key issues of identity.

A fresh and accessible exercise in audience interpretation, Early '70s Radio is organized according to the era's five prominent formats and analyzes each of these in relation to their targeted demographics, including Top 40, "soft rock", album-oriented rock, soul and country. The book closes by making a case for the significance of early '70s formatting in light of commercial radio today.

More books from Bloomsbury Publishing

Cover of the book Egalitarian Moments: From Descartes to Rancière by Kim Simpson
Cover of the book Frostgrave: Ghost Archipelago by Kim Simpson
Cover of the book The Presence of Christ in the Gathered Assembly by Kim Simpson
Cover of the book America's Forgotten Middle East Initiative by Kim Simpson
Cover of the book The Social Life of Kimono by Kim Simpson
Cover of the book The Arab Shakespeare Trilogy by Kim Simpson
Cover of the book The Art of Unpacking Your Life by Kim Simpson
Cover of the book Bilinguality and Literacy by Kim Simpson
Cover of the book Hammurabi of Babylon by Kim Simpson
Cover of the book Diet for a Hot Planet by Kim Simpson
Cover of the book Comparative Theories of Nonduality by Kim Simpson
Cover of the book Concise Garden Bird Guide by Kim Simpson
Cover of the book Byzantium and the Crusades by Kim Simpson
Cover of the book My Life Starring Mum by Kim Simpson
Cover of the book The Late Work of Sam Shepard by Kim Simpson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy