E-Service: New Directions in Theory and Practice

New Directions in Theory and Practice

Nonfiction, History, Americas, Business & Finance
Cover of the book E-Service: New Directions in Theory and Practice by Roland T. Rust, P.K. Kannan, Taylor and Francis
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Author: Roland T. Rust, P.K. Kannan ISBN: 9781315291277
Publisher: Taylor and Francis Publication: September 16, 2016
Imprint: Routledge Language: English
Author: Roland T. Rust, P.K. Kannan
ISBN: 9781315291277
Publisher: Taylor and Francis
Publication: September 16, 2016
Imprint: Routledge
Language: English

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

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