E-Mail Marketing For Dummies

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book E-Mail Marketing For Dummies by John Arnold, Wiley
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Author: John Arnold ISBN: 9781118075760
Publisher: Wiley Publication: March 16, 2011
Imprint: For Dummies Language: English
Author: John Arnold
ISBN: 9781118075760
Publisher: Wiley
Publication: March 16, 2011
Imprint: For Dummies
Language: English

Updated to reflect the hottest new trends, technologies, and strategies!

Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.

  • Helps you map out an e-mail marketing strategy with reachable objectives
  • Simplifies the process of list-building, message-creation, and results-tracking
  • Offers legal guidance, so you stay compliant with anti-spam laws
  • Shows you how to deliver your message and incorporate social media
  • Explains how to track and interpret results
  • Includes the top ten things you should not put in your messages, and much more

Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Updated to reflect the hottest new trends, technologies, and strategies!

Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.

Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

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