E-Health Two-Sided Markets

Implementation and Business Models

Nonfiction, Computers, Advanced Computing, Management Information Systems, General Computing, Science & Nature, Science, Biological Sciences
Cover of the book E-Health Two-Sided Markets by Vivian Vimarlund, Elsevier Science
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Author: Vivian Vimarlund ISBN: 9780128054413
Publisher: Elsevier Science Publication: December 1, 2016
Imprint: Academic Press Language: English
Author: Vivian Vimarlund
ISBN: 9780128054413
Publisher: Elsevier Science
Publication: December 1, 2016
Imprint: Academic Press
Language: English

E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach.

This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models.

This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services.

  • Presents guidelines that can be used as examples of pros and cons in two-side markets
  • Provides knowledge that enables readers to identify the changes that need to be considered in budget proposals for eHealth implementation
  • Includes examples of business models applied in two-side markets, diminishing external effects and failures
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach.

This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models.

This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services.

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