| Author: | Kimberly Wylie | ISBN: | 9783638542906 |
| Publisher: | GRIN Publishing | Publication: | September 10, 2006 |
| Imprint: | GRIN Publishing | Language: | English |
| Author: | Kimberly Wylie |
| ISBN: | 9783638542906 |
| Publisher: | GRIN Publishing |
| Publication: | September 10, 2006 |
| Imprint: | GRIN Publishing |
| Language: | English |
Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 3 entries in the bibliography, language: English, abstract: This paper answers four discussion questions concerning various electronic marketing concepts. First, the difference between e-commerce and e-business is discussed. Second, details are given why B2B has greater potential than B2C. Third, the concept of disintermediation is discussed and what type of business could benefit most from this concept. And finally, reintermediation as a concept is discussed and which type of business could benefit most from this concept.
Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 3 entries in the bibliography, language: English, abstract: This paper answers four discussion questions concerning various electronic marketing concepts. First, the difference between e-commerce and e-business is discussed. Second, details are given why B2B has greater potential than B2C. Third, the concept of disintermediation is discussed and what type of business could benefit most from this concept. And finally, reintermediation as a concept is discussed and which type of business could benefit most from this concept.
