Donor Cultivation and the Donor Lifecycle Map

A New Framework for Fundraising

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities
Cover of the book Donor Cultivation and the Donor Lifecycle Map by Deborah Kaplan Polivy, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Deborah Kaplan Polivy ISBN: 9781118603789
Publisher: Wiley Publication: October 16, 2013
Imprint: Wiley Language: English
Author: Deborah Kaplan Polivy
ISBN: 9781118603789
Publisher: Wiley
Publication: October 16, 2013
Imprint: Wiley
Language: English

A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits

A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts.

  • Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle
  • Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process
  • Features a companion website with a variety of online tools to help readers implement key concepts
  • Part of the Wiley Nonprofit Authority Series

Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits

A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts.

Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.

More books from Wiley

Cover of the book How to Read World Literature by Deborah Kaplan Polivy
Cover of the book Impedance Spectroscopy by Deborah Kaplan Polivy
Cover of the book Investment Banking For Dummies by Deborah Kaplan Polivy
Cover of the book Code Red by Deborah Kaplan Polivy
Cover of the book Store Wars by Deborah Kaplan Polivy
Cover of the book Concise Encyclopedia of High Performance Silicones by Deborah Kaplan Polivy
Cover of the book Essentials of Dyslexia Assessment and Intervention by Deborah Kaplan Polivy
Cover of the book International Security and Gender by Deborah Kaplan Polivy
Cover of the book Tao Te Ching by Deborah Kaplan Polivy
Cover of the book Makroökonomie für Dummies by Deborah Kaplan Polivy
Cover of the book Stem Cells in Birth Defects Research and Developmental Toxicology by Deborah Kaplan Polivy
Cover of the book The Stochastic Perturbation Method for Computational Mechanics by Deborah Kaplan Polivy
Cover of the book Omics in Plant Breeding by Deborah Kaplan Polivy
Cover of the book Real Estate License Exams For Dummies by Deborah Kaplan Polivy
Cover of the book Handbook of Pediatric Hematology and Oncology by Deborah Kaplan Polivy
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy