Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Business & Finance, Marketing & Sales, Nonfiction, Entertainment, Performing Arts, Social & Cultural Studies, Social Science
Cover of the book Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary by Matt Hills, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Matt Hills ISBN: 9781137463326
Publisher: Palgrave Macmillan UK Publication: July 22, 2015
Imprint: Palgrave Pivot Language: English
Author: Matt Hills
ISBN: 9781137463326
Publisher: Palgrave Macmillan UK
Publication: July 22, 2015
Imprint: Palgrave Pivot
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

More books from Palgrave Macmillan UK

Cover of the book Peace, Justice and International Order by Matt Hills
Cover of the book Fans, Blockbusterisation, and the Transformation of Cinematic Desire by Matt Hills
Cover of the book The Communicative Construction of Europe by Matt Hills
Cover of the book Sex Worker Unionization by Matt Hills
Cover of the book Prison Shakespeare by Matt Hills
Cover of the book Multi-Level Party Politics in Western Europe by Matt Hills
Cover of the book Assessing Second Language Pragmatics by Matt Hills
Cover of the book Character Focalization in Children’s Novels by Matt Hills
Cover of the book From Literature to Cultural Literacy by Matt Hills
Cover of the book Contemporary Approaches in Literary Trauma Theory by Matt Hills
Cover of the book Rethinking Roma by Matt Hills
Cover of the book The Palgrave Handbook of Gender and Development by Matt Hills
Cover of the book George Eliot's Feminism by Matt Hills
Cover of the book Understanding Children's Personal Lives and Relationships by Matt Hills
Cover of the book Queering Contemporary Gothic Narrative 1970-2012 by Matt Hills
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy