Do Campaigns Matter?

Nonfiction, Social & Cultural Studies, Political Science
Cover of the book Do Campaigns Matter? by Dr. Thomas M. Holbrook, SAGE Publications
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Author: Dr. Thomas M. Holbrook ISBN: 9781506338170
Publisher: SAGE Publications Publication: June 18, 1996
Imprint: SAGE Publications, Inc Language: English
Author: Dr. Thomas M. Holbrook
ISBN: 9781506338170
Publisher: SAGE Publications
Publication: June 18, 1996
Imprint: SAGE Publications, Inc
Language: English

A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.

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