Discourses in Place

Language in the Material World

Nonfiction, Reference & Language, Language Arts, Linguistics
Cover of the book Discourses in Place by Ron Scollon, Suzie Wong Scollon, Taylor and Francis
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Author: Ron Scollon, Suzie Wong Scollon ISBN: 9781134436903
Publisher: Taylor and Francis Publication: December 8, 2003
Imprint: Routledge Language: English
Author: Ron Scollon, Suzie Wong Scollon
ISBN: 9781134436903
Publisher: Taylor and Francis
Publication: December 8, 2003
Imprint: Routledge
Language: English

Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world.
Discourses in Place is highly illustrated, containing real examples of language in the material world, including a 'how to use this book' section, group and individual activities, and a glossary of key terms.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world.
Discourses in Place is highly illustrated, containing real examples of language in the material world, including a 'how to use this book' section, group and individual activities, and a glossary of key terms.

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