Direct Marketing In A Week

Maximize Sales Through Direct Mail In Seven Simple Steps

Business & Finance, Marketing & Sales, Industrial, Direct Marketing
Cover of the book Direct Marketing In A Week by Patrick Forsyth, Hodder & Stoughton
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Patrick Forsyth ISBN: 9781444795134
Publisher: Hodder & Stoughton Publication: June 27, 2014
Imprint: Teach Yourself Language: English
Author: Patrick Forsyth
ISBN: 9781444795134
Publisher: Hodder & Stoughton
Publication: June 27, 2014
Imprint: Teach Yourself
Language: English

Direct marketing just got easier
Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Business does not arrive unbidden (or very little of it does), nor does it magically arrive just by crossing your fingers and shouting 'Promotion!'; so something must be done and time and effort must be expended to make sure it works.

Even in this electronic age, direct mail remains a popular form of promotion. It can certainly find and hold customers and do so cost-effectively too. But, you may have noticed, it does not have the best image - the words 'junk mail' are frequently used in relation to direct mail offerings! However, used carefully, it can work for seller and buyer alike. This book sets out how to utilize direct marketing formaximum benefit for both.

If you position the use of direct mail effectively within the totality of your promotional mix, and make it work well - and that means systematically making sure that every element of it works well, from a letter and brochure to an envelope and much more - it can be an important part of your business generating process. In this book, in seven succinct chapters,we review how to make that so.

Each of the seven chapters in Direct Marketing In A Week covers a different aspect:
- Sunday: The recipients: database considerations
- Monday: The core elements of direct mail
- Tuesday: The component mix
- Wednesday: Creatively enhancing persuasiveness
- Thursday: Follow-up activity
- Friday: Email approaches: as easy as 'click'
- Saturday: Future campaigns

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Direct marketing just got easier
Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Business does not arrive unbidden (or very little of it does), nor does it magically arrive just by crossing your fingers and shouting 'Promotion!'; so something must be done and time and effort must be expended to make sure it works.

Even in this electronic age, direct mail remains a popular form of promotion. It can certainly find and hold customers and do so cost-effectively too. But, you may have noticed, it does not have the best image - the words 'junk mail' are frequently used in relation to direct mail offerings! However, used carefully, it can work for seller and buyer alike. This book sets out how to utilize direct marketing formaximum benefit for both.

If you position the use of direct mail effectively within the totality of your promotional mix, and make it work well - and that means systematically making sure that every element of it works well, from a letter and brochure to an envelope and much more - it can be an important part of your business generating process. In this book, in seven succinct chapters,we review how to make that so.

Each of the seven chapters in Direct Marketing In A Week covers a different aspect:
- Sunday: The recipients: database considerations
- Monday: The core elements of direct mail
- Tuesday: The component mix
- Wednesday: Creatively enhancing persuasiveness
- Thursday: Follow-up activity
- Friday: Email approaches: as easy as 'click'
- Saturday: Future campaigns

More books from Hodder & Stoughton

Cover of the book Improve Your Cash Flow: Teach Yourself by Patrick Forsyth
Cover of the book Rogue's March by Patrick Forsyth
Cover of the book Love Me No More by Patrick Forsyth
Cover of the book Complete Danish: Teach Yourself eBook ePub by Patrick Forsyth
Cover of the book 2020 by Patrick Forsyth
Cover of the book Bomber Crew by Patrick Forsyth
Cover of the book Jeremy Hutchinson's Case Histories by Patrick Forsyth
Cover of the book Lion Let Loose by Patrick Forsyth
Cover of the book Mindfulness Made Easy: Teach Yourself by Patrick Forsyth
Cover of the book Lord and Master by Patrick Forsyth
Cover of the book Two-Faced by Patrick Forsyth
Cover of the book The Long Wait by Patrick Forsyth
Cover of the book Macbeth the King by Patrick Forsyth
Cover of the book The Face at the Window: Three Stories by Patrick Forsyth
Cover of the book The Faithful Heart by Patrick Forsyth
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy