Direct and Digital Marketing in Practice

Business & Finance, Marketing & Sales, Direct Marketing, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Direct and Digital Marketing in Practice by Brian Thomas, Matthew Housden, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Brian Thomas, Matthew Housden ISBN: 9781472939081
Publisher: Bloomsbury Publishing Publication: June 29, 2017
Imprint: Bloomsbury Business Language: English
Author: Brian Thomas, Matthew Housden
ISBN: 9781472939081
Publisher: Bloomsbury Publishing
Publication: June 29, 2017
Imprint: Bloomsbury Business
Language: English

Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as:

· the new marketing landscape;
· gaining customer insight;
· maximising returns on marketing investment;
· integrating traditional and digital media;
· campaign planning and budgeting;
· offline and online metrics:
· testing and statistics; and
· developing compelling propositions.

Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as:

· the new marketing landscape;
· gaining customer insight;
· maximising returns on marketing investment;
· integrating traditional and digital media;
· campaign planning and budgeting;
· offline and online metrics:
· testing and statistics; and
· developing compelling propositions.

Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.

More books from Bloomsbury Publishing

Cover of the book Hungry People Better Results by Brian Thomas, Matthew Housden
Cover of the book Changing Fashion by Brian Thomas, Matthew Housden
Cover of the book Warship 2015 by Brian Thomas, Matthew Housden
Cover of the book Understanding James, Understanding Modernism by Brian Thomas, Matthew Housden
Cover of the book The M1 Garand by Brian Thomas, Matthew Housden
Cover of the book The Ka of Gifford Hillary by Brian Thomas, Matthew Housden
Cover of the book 100 Ideas for Primary Teachers: Developing Thinking Skills by Brian Thomas, Matthew Housden
Cover of the book Language in Education by Brian Thomas, Matthew Housden
Cover of the book Future Indefinite by Brian Thomas, Matthew Housden
Cover of the book Finding the Space to Lead by Brian Thomas, Matthew Housden
Cover of the book Liberian Girl by Brian Thomas, Matthew Housden
Cover of the book The Principles and Processes of Interactive Design by Brian Thomas, Matthew Housden
Cover of the book Politics and Pedagogy in the "Post-Truth†? Era by Brian Thomas, Matthew Housden
Cover of the book Not Quite Nice by Brian Thomas, Matthew Housden
Cover of the book Coping with Crisis: Learning the lessons from accidents in the Early Years by Brian Thomas, Matthew Housden
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy