Digital Darwinism

Branding and Business Models in Jeopardy

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Digital Darwinism by Karl-Heinz Land, Ralf T. Kreutzer, Springer Berlin Heidelberg
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Author: Karl-Heinz Land, Ralf T. Kreutzer ISBN: 9783642544019
Publisher: Springer Berlin Heidelberg Publication: September 19, 2014
Imprint: Copernicus Language: English
Author: Karl-Heinz Land, Ralf T. Kreutzer
ISBN: 9783642544019
Publisher: Springer Berlin Heidelberg
Publication: September 19, 2014
Imprint: Copernicus
Language: English

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

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