Development Communication
Nonfiction, Home & Garden, Antiques & Collectibles, Reference & Language, Education & Teaching, Social & Cultural Studies, Social Science
| Author: | Rajbir Singh | ISBN: | 9781618200778 |
| Publisher: | Hope India Publications | Publication: | July 3, 2006 |
| Imprint: | Hope India Publications | Language: | English |
| Author: | Rajbir Singh |
| ISBN: | 9781618200778 |
| Publisher: | Hope India Publications |
| Publication: | July 3, 2006 |
| Imprint: | Hope India Publications |
| Language: | English |
The present work is a humble attempt to understand themechanics of the communication strategy and media campaign through a case study of the Prohibition Campaign in Haryana in 1990s. It tries to assess the role of mass media and to present an insight into the promises and possibilities that they hold for the enlistment of the teeming millions
The present work is a humble attempt to understand themechanics of the communication strategy and media campaign through a case study of the Prohibition Campaign in Haryana in 1990s. It tries to assess the role of mass media and to present an insight into the promises and possibilities that they hold for the enlistment of the teeming millions
