Developing New Functional Food and Nutraceutical Products

Nonfiction, Science & Nature, Technology, Food Industry & Science, Business & Finance, Marketing & Sales
Cover of the book Developing New Functional Food and Nutraceutical Products by , Elsevier Science
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Author: ISBN: 9780128027790
Publisher: Elsevier Science Publication: September 19, 2016
Imprint: Academic Press Language: English
Author:
ISBN: 9780128027790
Publisher: Elsevier Science
Publication: September 19, 2016
Imprint: Academic Press
Language: English

Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing.

Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies.

  • Examines key considerations in product development
  • Provides a streamlined approach for product development
  • Addresses manufacturing and quality control challenges
  • Includes key lessons for a successful product launch and effective marketing
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Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing.

Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies.

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