Designing for Growth

A Design Thinking Tool Kit for Managers

Business & Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book Designing for Growth by Tim Ogilvie, Jeanne Liedtka, Columbia University Press
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Author: Tim Ogilvie, Jeanne Liedtka ISBN: 9780231527965
Publisher: Columbia University Press Publication: June 28, 2011
Imprint: Columbia University Press Language: English
Author: Tim Ogilvie, Jeanne Liedtka
ISBN: 9780231527965
Publisher: Columbia University Press
Publication: June 28, 2011
Imprint: Columbia University Press
Language: English

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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