Designing an appropriate marketing strategy. The ability to use strategic marketing techniques and respond to changes in the marketing environment

Business & Finance, Management & Leadership, Management
Cover of the book Designing an appropriate marketing strategy. The ability to use strategic marketing techniques and respond to changes in the marketing environment by Maxim Weinmann, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Maxim Weinmann ISBN: 9783668159969
Publisher: GRIN Publishing Publication: February 24, 2016
Imprint: GRIN Publishing Language: English
Author: Maxim Weinmann
ISBN: 9783668159969
Publisher: GRIN Publishing
Publication: February 24, 2016
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 76%, European College of Business and Management (ECBM) London, language: English, abstract: The *GIGA-group, whose main companies are *GIGANOVA and *GIGAPRODUCTION, is a full-service provider that designs, plans, produces and distributes high-quality point-of-sale (POS) items such as shop-window campaigns, in-store elements, store-construction elements or event productions. For our national and international clients, we offer unique custom-made items and prototypes, as well as large series productions with worldwide logistics. The concentration of six different production workshops under one roof, ultra-modern infrastructure and integrated processes and information technology (IT) systems guarantees maximum flexibility and reduced transaction costs while ensuring efficient production for our clients. Throughout the project, our project management is in constant contact with our clients and supervises all production work-shops as well as the logistics and installation unit. As a result of expanding fields and responsibilities of operation, as well as growth in both total and duty-incurring shipments, our internal logistics department is set to become an independent company within the *GIGA-group. *GIGALOGISTIC will enter the market as a full-service logistics provider within the marketing and brand retail industry, focusing on premium brands. Its services will compromise the whole field of logistical campaign planning, including packaging planning as well as picking and packing, global shipping and, if required, montage of promotion elements. Following CIM (2009), our strategic marketing identifies, anticipates and ensures the satisfaction of the target customer's requirements. Therefore, an appropriate marketing strategy is of utmost importance for the organization to achieve successful market entry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 76%, European College of Business and Management (ECBM) London, language: English, abstract: The *GIGA-group, whose main companies are *GIGANOVA and *GIGAPRODUCTION, is a full-service provider that designs, plans, produces and distributes high-quality point-of-sale (POS) items such as shop-window campaigns, in-store elements, store-construction elements or event productions. For our national and international clients, we offer unique custom-made items and prototypes, as well as large series productions with worldwide logistics. The concentration of six different production workshops under one roof, ultra-modern infrastructure and integrated processes and information technology (IT) systems guarantees maximum flexibility and reduced transaction costs while ensuring efficient production for our clients. Throughout the project, our project management is in constant contact with our clients and supervises all production work-shops as well as the logistics and installation unit. As a result of expanding fields and responsibilities of operation, as well as growth in both total and duty-incurring shipments, our internal logistics department is set to become an independent company within the *GIGA-group. *GIGALOGISTIC will enter the market as a full-service logistics provider within the marketing and brand retail industry, focusing on premium brands. Its services will compromise the whole field of logistical campaign planning, including packaging planning as well as picking and packing, global shipping and, if required, montage of promotion elements. Following CIM (2009), our strategic marketing identifies, anticipates and ensures the satisfaction of the target customer's requirements. Therefore, an appropriate marketing strategy is of utmost importance for the organization to achieve successful market entry.

More books from GRIN Publishing

Cover of the book Analyse the ways in which both Political and Legal Factors Affect an Organisation Looking to Enter in a New Market by Maxim Weinmann
Cover of the book Analysis of a text regarding the model for Translation Quality Assessment of Juliane House by Maxim Weinmann
Cover of the book Transformational Leadership by Maxim Weinmann
Cover of the book From Social Citizenship towards a European Welfare State - A vague concept as a driving force? by Maxim Weinmann
Cover of the book Public Relations as a tool of tourism marketing by Maxim Weinmann
Cover of the book The Role of Religion - Tradition and Modernity in Contemporary Jewish American Literature by Maxim Weinmann
Cover of the book The Concept of Failure Represented by the Nisei Characters in John Okada's 'No-No Boy' by Maxim Weinmann
Cover of the book Professionelles Lehrerhandeln bei der Leistungsbewertung by Maxim Weinmann
Cover of the book The Legacy of the Civil Rights Movement for the Hispanics by Maxim Weinmann
Cover of the book Financial Management by Maxim Weinmann
Cover of the book 'Blade Runner' and Film Education: Didactic Possibilities of Teaching Film Literacy in the TEFL Classroom by Maxim Weinmann
Cover of the book Resource-Based View of Knowledge Management for Competitive Advantage in an organization by Maxim Weinmann
Cover of the book Warren Buffet as a Global Magnate. What to learn from him about Business by Maxim Weinmann
Cover of the book Thomas Hobbes and his concept of the natural state by Maxim Weinmann
Cover of the book Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view by Maxim Weinmann
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy