Definitely Dubai: Destination Branding in Action

Business & Finance
Cover of the book Definitely Dubai: Destination Branding in Action by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod, Goodfellow Publishers Ltd
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod ISBN: 9781908999085
Publisher: Goodfellow Publishers Ltd Publication: November 30, 2011
Imprint: Goodfellow Publishers Language: English
Author: Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
ISBN: 9781908999085
Publisher: Goodfellow Publishers Ltd
Publication: November 30, 2011
Imprint: Goodfellow Publishers
Language: English
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to websites, etc. Readers can follow these hyperlinks to obtain further information about the specific concepts, terms, issues and organisations identified in each case. Teaching notes, slides, essay questions, exam questions with guide answers, links to further resources are also available from the website (www.goodfellowpublishers.com).
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to websites, etc. Readers can follow these hyperlinks to obtain further information about the specific concepts, terms, issues and organisations identified in each case. Teaching notes, slides, essay questions, exam questions with guide answers, links to further resources are also available from the website (www.goodfellowpublishers.com).

More books from Goodfellow Publishers Ltd

Cover of the book South Africa 2010: Leveraging Nation Brand Benefits from the FIFA World Cup by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
Cover of the book Australia: a regional review by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
Cover of the book Principles of Ecology and Management by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
Cover of the book Tourism and Transport by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
Cover of the book Tourism and History by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
Cover of the book Tourism and Technology by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
Cover of the book City Branding by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
Cover of the book World Heritage Site Designation: New Lanark World Heritage Site, Scotland by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
Cover of the book Visitor Management at a World Heritage Site: Skara Brae Prehistoric Village by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
Cover of the book Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
Cover of the book 'This Other Eden': Marketing the National Botanic Garden of Wales by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
Cover of the book Slow Travel: European Cycle Tourism by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
Cover of the book Tourism and Entrepreneurship by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
Cover of the book Creative B2B Branding (No, Really): Building a Creative Brand in a Business World by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
Cover of the book Community Involvement in Trekking Tourism: The Rinjani Trek Ecotoourism Programme, Lombok, Indonesia by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy