Data Mining for Managers

How to Use Data (Big and Small) to Solve Business Challenges

Business & Finance, Marketing & Sales, Research
Cover of the book Data Mining for Managers by R. Boire, Palgrave Macmillan US
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Author: R. Boire ISBN: 9781137406194
Publisher: Palgrave Macmillan US Publication: November 17, 2014
Imprint: Palgrave Macmillan Language: English
Author: R. Boire
ISBN: 9781137406194
Publisher: Palgrave Macmillan US
Publication: November 17, 2014
Imprint: Palgrave Macmillan
Language: English

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

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