Author: | P. Rajagopal | ISBN: | 9781137268334 |
Publisher: | Palgrave Macmillan UK | Publication: | November 16, 2012 |
Imprint: | Palgrave Macmillan | Language: | English |
Author: | P. Rajagopal |
ISBN: | 9781137268334 |
Publisher: | Palgrave Macmillan UK |
Publication: | November 16, 2012 |
Imprint: | Palgrave Macmillan |
Language: | English |
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.