Customer Value Generation in Banking

The Zurich Model of Customer-Centricity

Business & Finance, Finance & Investing, Finance, Business Reference
Cover of the book Customer Value Generation in Banking by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau, Springer International Publishing
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Author: Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau ISBN: 9783319199382
Publisher: Springer International Publishing Publication: July 17, 2015
Imprint: Springer Language: English
Author: Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
ISBN: 9783319199382
Publisher: Springer International Publishing
Publication: July 17, 2015
Imprint: Springer
Language: English

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

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