Customer Value Creation Behavior

Business & Finance, Economics
Cover of the book Customer Value Creation Behavior by Youjae Yi, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Youjae Yi ISBN: 9781317676607
Publisher: Taylor and Francis Publication: April 24, 2014
Imprint: Routledge Language: English
Author: Youjae Yi
ISBN: 9781317676607
Publisher: Taylor and Francis
Publication: April 24, 2014
Imprint: Routledge
Language: English

We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage of the firm, employees need to change from exclusive service providers to value facilitators. Firms must now change their paradigm from treating customers as mere buyers to engaging customers as value creators. This book sheds insight into the essentiality of understanding customer value creation behavior for enhancing firm performance.

This book is also a comprehensive reference critically analyzing the current state of customer value creation behavior. It covers theoretical foundations, measurement, antecedents and consequences of customer value creation behavior, in addition to applications in specific and various contexts. The book also highlights the importance of  understanding the dimensional structure of customer value creation behaviour for accurate results of empirical research. In addition, the book also examines customer value destruction behavior or dysfunctional customer behavior.

This book challenges the conventional belief that handling customer complaints equates with handling dysfunctional customer behavior and provides useful insights for handling employees and customers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage of the firm, employees need to change from exclusive service providers to value facilitators. Firms must now change their paradigm from treating customers as mere buyers to engaging customers as value creators. This book sheds insight into the essentiality of understanding customer value creation behavior for enhancing firm performance.

This book is also a comprehensive reference critically analyzing the current state of customer value creation behavior. It covers theoretical foundations, measurement, antecedents and consequences of customer value creation behavior, in addition to applications in specific and various contexts. The book also highlights the importance of  understanding the dimensional structure of customer value creation behaviour for accurate results of empirical research. In addition, the book also examines customer value destruction behavior or dysfunctional customer behavior.

This book challenges the conventional belief that handling customer complaints equates with handling dysfunctional customer behavior and provides useful insights for handling employees and customers.

More books from Taylor and Francis

Cover of the book Mysticism, Myth and Celtic Identity by Youjae Yi
Cover of the book Guangdong and Chinese Diaspora by Youjae Yi
Cover of the book Individual Development and Evolution by Youjae Yi
Cover of the book The Education of Eros by Youjae Yi
Cover of the book Mix Smart by Youjae Yi
Cover of the book Consuming Passions by Youjae Yi
Cover of the book Treating Problem Behaviors by Youjae Yi
Cover of the book Understanding Hermeneutics by Youjae Yi
Cover of the book Citizenship by Youjae Yi
Cover of the book Human Resource Management in Russia by Youjae Yi
Cover of the book The Student's Guide to Writing Economics by Youjae Yi
Cover of the book Trauma by Youjae Yi
Cover of the book Politics and Elections in Nineteenth-Century Liverpool by Youjae Yi
Cover of the book Fabian Socialism by Youjae Yi
Cover of the book Modern Japan by Youjae Yi
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy