Customer Relationship Management in the Airline Industry

Business & Finance, Marketing & Sales
Cover of the book Customer Relationship Management in the Airline Industry by Volker Schmid, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Volker Schmid ISBN: 9783638372985
Publisher: GRIN Publishing Publication: May 1, 2005
Imprint: GRIN Publishing Language: English
Author: Volker Schmid
ISBN: 9783638372985
Publisher: GRIN Publishing
Publication: May 1, 2005
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: Customer Relationship Management, 22 entries in the bibliography, language: English, abstract: To analyse the consumer behaviour presents an important criteria to be successful in the airline industry. This text gives answers to most relevant questions regarding consumer behaviour, using Air Lingus as an example. Finally, it includes a plan to implement a relationship marketing programme.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: Customer Relationship Management, 22 entries in the bibliography, language: English, abstract: To analyse the consumer behaviour presents an important criteria to be successful in the airline industry. This text gives answers to most relevant questions regarding consumer behaviour, using Air Lingus as an example. Finally, it includes a plan to implement a relationship marketing programme.

More books from GRIN Publishing

Cover of the book Employer Branding. Marketing the company as an attractive employer by Volker Schmid
Cover of the book Zur Begründung einer Übernahme ethischer Verantwortung in Unternehmen by Volker Schmid
Cover of the book Produktbewertung. Der Einfluss der Kategorienbreite und -vielfalt by Volker Schmid
Cover of the book Kyoto Protocol by Volker Schmid
Cover of the book Structure of Legal Acts which Determine the Payable Obligations of Municipal Authorities in European Countries by Volker Schmid
Cover of the book Imagined Enemies by Volker Schmid
Cover of the book Body Search and Physical Examination of the Accused, the Privilege against Self-Incrimination and the Consequences of Illegally Obtained Evidence in German Criminal Law by Volker Schmid
Cover of the book Leadership & Change - How to implement change in an all-male & all-scientist team? by Volker Schmid
Cover of the book IHRM - The Process of Foreign Assignments by Volker Schmid
Cover of the book Die Emanzipation des Mannes by Volker Schmid
Cover of the book Why do Belgian consumers buy fair trade products... and why not? by Volker Schmid
Cover of the book Cry of the Mock Turtle by Volker Schmid
Cover of the book To what extent is the tragedy of the commons restricting option when dealing with a global ecological crisis? by Volker Schmid
Cover of the book The Problem-Solution Pattern and Advertising by Volker Schmid
Cover of the book Ergativity and causativity by Volker Schmid
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy