Culture and the Individual

Theory and Method of Cultural Consonance

Nonfiction, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Culture and the Individual by William W Dressler, Taylor and Francis
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Author: William W Dressler ISBN: 9781351672832
Publisher: Taylor and Francis Publication: July 20, 2017
Imprint: Routledge Language: English
Author: William W Dressler
ISBN: 9781351672832
Publisher: Taylor and Francis
Publication: July 20, 2017
Imprint: Routledge
Language: English

This book engages with the issue of how culture is incorporated into individuals' lives, a question that has long plagued the social sciences. Starting with a critical overview of the treatment of culture and the individual in anthropology, the author makes the case for adopting a cognitive theory of culture in researching the relationship. The concept of cultural consonance is introduced as a solution and placed in theoretical context. Cultural consonance is defined as the degree to which individuals incorporate into their own beliefs and behaviors the prototypes for belief and behavior encoded in shared cultural models. Dressler examines how this can be measured and what it can reveal, focusing in particular on the field of health.

Written in an accessible style by an experienced anthropologist, Culture and the Individual pulls together more than twenty-five years of research and offers valuable insights for students as well as academics in related fields.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book engages with the issue of how culture is incorporated into individuals' lives, a question that has long plagued the social sciences. Starting with a critical overview of the treatment of culture and the individual in anthropology, the author makes the case for adopting a cognitive theory of culture in researching the relationship. The concept of cultural consonance is introduced as a solution and placed in theoretical context. Cultural consonance is defined as the degree to which individuals incorporate into their own beliefs and behaviors the prototypes for belief and behavior encoded in shared cultural models. Dressler examines how this can be measured and what it can reveal, focusing in particular on the field of health.

Written in an accessible style by an experienced anthropologist, Culture and the Individual pulls together more than twenty-five years of research and offers valuable insights for students as well as academics in related fields.

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