Crowdsourcing Markets

Birds of a Feather Buy Together

Business & Finance
Cover of the book Crowdsourcing Markets by Barry Libert, Jon Spector, Pearson Education
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Author: Barry Libert, Jon Spector ISBN: 9780137083121
Publisher: Pearson Education Publication: February 15, 2010
Imprint: FT Press Language: English
Author: Barry Libert, Jon Spector
ISBN: 9780137083121
Publisher: Pearson Education
Publication: February 15, 2010
Imprint: FT Press
Language: English

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

 

Content and beyond: enabling your customers to create your products for you!

 

Our focus here is on the role of communities in manufacturing companies’ products or content. The advantages over traditional business models are huge. At iStock, for instance, contributors create the product, deliver it in market-ready format, and even list it in the appropriate category. With little inventory expense or traditional overhead, iStock can price its product far below conventional competitors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

 

Content and beyond: enabling your customers to create your products for you!

 

Our focus here is on the role of communities in manufacturing companies’ products or content. The advantages over traditional business models are huge. At iStock, for instance, contributors create the product, deliver it in market-ready format, and even list it in the appropriate category. With little inventory expense or traditional overhead, iStock can price its product far below conventional competitors.

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