Crossing the River

The Coming of Age of the Internet in Politics and Advocacy

Nonfiction, Social & Cultural Studies, Political Science, Government, Elections
Cover of the book Crossing the River by Karen A.B. Jagoda, Xlibris US
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Author: Karen A.B. Jagoda ISBN: 9781462812653
Publisher: Xlibris US Publication: September 2, 2005
Imprint: Xlibris US Language: English
Author: Karen A.B. Jagoda
ISBN: 9781462812653
Publisher: Xlibris US
Publication: September 2, 2005
Imprint: Xlibris US
Language: English

The political process is seeing the impact of disruptive technologies that are leading to dramatic changes in the marketplace of ideas and action. Crossing the River: The Coming of Age of the Internet in Politics and Advocacy, Karen A.B. Jagoda, Editor, documents how attitudes changed about the convergence of the Internet and politics from 1998 through the 2004 election. Until only recently, the Internet played no role in campaigns as television advertising, direct mail and phone banks took the vast majority of campaign budget dollars. By 2004, candidates effectively used Internet tools for fundraising, persuasion, and mobilization. The focus of this collection of provocative essays and research from a broad range of leading political online strategists and Republican and Democratic insiders is on the most effective use of online tools in order to better allocate valuable campaign resources. Candidates, political strategists, campaign mangers, media planners and buyers, fundraisers, grassroots organizers, public affairs experts, Web publishers, political scientists, and entrepreneurs will gain insights into this new political landscape through the lessons learned and predictions from some of the political and advocacy online pioneers of the 21st Century.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The political process is seeing the impact of disruptive technologies that are leading to dramatic changes in the marketplace of ideas and action. Crossing the River: The Coming of Age of the Internet in Politics and Advocacy, Karen A.B. Jagoda, Editor, documents how attitudes changed about the convergence of the Internet and politics from 1998 through the 2004 election. Until only recently, the Internet played no role in campaigns as television advertising, direct mail and phone banks took the vast majority of campaign budget dollars. By 2004, candidates effectively used Internet tools for fundraising, persuasion, and mobilization. The focus of this collection of provocative essays and research from a broad range of leading political online strategists and Republican and Democratic insiders is on the most effective use of online tools in order to better allocate valuable campaign resources. Candidates, political strategists, campaign mangers, media planners and buyers, fundraisers, grassroots organizers, public affairs experts, Web publishers, political scientists, and entrepreneurs will gain insights into this new political landscape through the lessons learned and predictions from some of the political and advocacy online pioneers of the 21st Century.

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