Crisis, Resilience and Survival

Lessons from the Global Auto Industry

Business & Finance, Management & Leadership, Planning & Forecasting, Nonfiction, Reference & Language, Transportation
Cover of the book Crisis, Resilience and Survival by Matthias Holweg, Nick Oliver, Cambridge University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Matthias Holweg, Nick Oliver ISBN: 9781316481967
Publisher: Cambridge University Press Publication: December 1, 2015
Imprint: Cambridge University Press Language: English
Author: Matthias Holweg, Nick Oliver
ISBN: 9781316481967
Publisher: Cambridge University Press
Publication: December 1, 2015
Imprint: Cambridge University Press
Language: English

Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this huge but turbulent realm of business. Long-term overcapacity and swings of the economic cycle mean that many car companies are in financially perilous positions. Yet failures of auto companies are rare, and many have bounced back from the brink. Using the concept of the 'survival envelope', Holweg and Oliver argue that the ability to design, develop, manufacture and distribute vehicles competitively is not the only factor in ensuring success. Using detailed analyses of two failures (Rover and Saab) and two near-misses (Chrysler and Nissan) they explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure in this global industry. This book will appeal to anyone working in, or studying the auto industry, as well as those interested in corporate success and failure.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this huge but turbulent realm of business. Long-term overcapacity and swings of the economic cycle mean that many car companies are in financially perilous positions. Yet failures of auto companies are rare, and many have bounced back from the brink. Using the concept of the 'survival envelope', Holweg and Oliver argue that the ability to design, develop, manufacture and distribute vehicles competitively is not the only factor in ensuring success. Using detailed analyses of two failures (Rover and Saab) and two near-misses (Chrysler and Nissan) they explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure in this global industry. This book will appeal to anyone working in, or studying the auto industry, as well as those interested in corporate success and failure.

More books from Cambridge University Press

Cover of the book Alexis de Tocqueville, the First Social Scientist by Matthias Holweg, Nick Oliver
Cover of the book The Human Right to Water by Matthias Holweg, Nick Oliver
Cover of the book Sugar and the Making of International Trade Law by Matthias Holweg, Nick Oliver
Cover of the book Printers without Borders by Matthias Holweg, Nick Oliver
Cover of the book Jewish Radical Ultra-Orthodoxy Confronts Modernity, Zionism and Women's Equality by Matthias Holweg, Nick Oliver
Cover of the book Nonlinear Optical Polarization Analysis in Chemistry and Biology by Matthias Holweg, Nick Oliver
Cover of the book The Indian Army on the Western Front by Matthias Holweg, Nick Oliver
Cover of the book Gravitation and Spacetime by Matthias Holweg, Nick Oliver
Cover of the book Schubert's Beethoven Project by Matthias Holweg, Nick Oliver
Cover of the book Motives in Children's Development by Matthias Holweg, Nick Oliver
Cover of the book Evaluating Elections by Matthias Holweg, Nick Oliver
Cover of the book Emotive Language in Argumentation by Matthias Holweg, Nick Oliver
Cover of the book A History of East Asia by Matthias Holweg, Nick Oliver
Cover of the book Manual of Neurosonology by Matthias Holweg, Nick Oliver
Cover of the book Religion, Race, and the Making of Confederate Kentucky, 1830–1880 by Matthias Holweg, Nick Oliver
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy