Creativity and Innovation for Managers

Business & Finance, Management & Leadership, Management
Cover of the book Creativity and Innovation for Managers by Brian Clegg, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Brian Clegg ISBN: 9781136413261
Publisher: Taylor and Francis Publication: November 3, 2009
Imprint: Routledge Language: English
Author: Brian Clegg
ISBN: 9781136413261
Publisher: Taylor and Francis
Publication: November 3, 2009
Imprint: Routledge
Language: English

Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US.

By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.

It provides;
- a practical approach to business creativity without the hype;
- an agenda for making innovation happen in your business
- a real world view.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US.

By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.

It provides;
- a practical approach to business creativity without the hype;
- an agenda for making innovation happen in your business
- a real world view.

More books from Taylor and Francis

Cover of the book The Eternal Storyteller by Brian Clegg
Cover of the book The Routledge Companion to Fascism and the Far Right by Brian Clegg
Cover of the book Creativity and Innovation in Business and Beyond by Brian Clegg
Cover of the book Captive Audience by Brian Clegg
Cover of the book Locating Transference by Brian Clegg
Cover of the book Routledge Revivals: Housing in Europe (1984) by Brian Clegg
Cover of the book The Anthropology of Latin America and the Caribbean by Brian Clegg
Cover of the book The Discovery of Britain (Routledge Revivals) by Brian Clegg
Cover of the book Modern Retellings of Chivalric Texts by Brian Clegg
Cover of the book Self-Hatred in Psychoanalysis by Brian Clegg
Cover of the book New Keynesian Economics / Post Keynesian Alternatives by Brian Clegg
Cover of the book Changing Political Economy of Vietnam by Brian Clegg
Cover of the book Christian Thought by Brian Clegg
Cover of the book The Eurozone Crisis and the Transformation of EU Governance by Brian Clegg
Cover of the book Text, Cases and Materials on Medical Law and Ethics by Brian Clegg
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy