Creative Strategy and the Business of Design

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, General Design
Cover of the book Creative Strategy and the Business of Design by Douglas Davis, Adams Media
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Douglas Davis ISBN: 9781440341618
Publisher: Adams Media Publication: June 14, 2016
Imprint: HOW Books Language: English
Author: Douglas Davis
ISBN: 9781440341618
Publisher: Adams Media
Publication: June 14, 2016
Imprint: HOW Books
Language: English

The Business Skills Every Creative Needs!

Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:

  • Understand client requests from a business perspective
  • Build a strategic framework to inspire visual concepts
  • Increase your relevance in an evolving industry
  • Redesign your portfolio to showcase strategic thinking
  • Win new accounts and grow existing relationships

You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Business Skills Every Creative Needs!

Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:

You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.

More books from Adams Media

Cover of the book The Small Business Valuation Book by Douglas Davis
Cover of the book How to Please a Woman in & out of Bed by Douglas Davis
Cover of the book Home Repair That Pays Off by Douglas Davis
Cover of the book Building Better Brands by Douglas Davis
Cover of the book The Books of Fell by Douglas Davis
Cover of the book The Year-Round Harvest by Douglas Davis
Cover of the book The Everything Personal Finance in Your 20s & 30s Book by Douglas Davis
Cover of the book The Intrepid Parent's Field Guide to the Baby Kingdom by Douglas Davis
Cover of the book The Everything Chess Basics Book by Douglas Davis
Cover of the book The Conscious Parent's Guide to Raising Boys by Douglas Davis
Cover of the book You, Him and the Other Woman by Douglas Davis
Cover of the book The Everything Thai Cookbook by Douglas Davis
Cover of the book Roget's Thesaurus of Words for Writers by Douglas Davis
Cover of the book The Everything Gnostic Gospels Book by Douglas Davis
Cover of the book A Cup of Comfort Book of Prayer by Douglas Davis
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy