Crash Course in Marketing for Libraries

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Study & Teaching
Cover of the book Crash Course in Marketing for Libraries by Susan W. Alman, Sara Gillespie Swanson, ABC-CLIO
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Author: Susan W. Alman, Sara Gillespie Swanson ISBN: 9781610698719
Publisher: ABC-CLIO Publication: December 2, 2014
Imprint: Libraries Unlimited Language: English
Author: Susan W. Alman, Sara Gillespie Swanson
ISBN: 9781610698719
Publisher: ABC-CLIO
Publication: December 2, 2014
Imprint: Libraries Unlimited
Language: English

Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.

Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.

Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

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