Crash Course in Marketing for Libraries

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Study & Teaching
Cover of the book Crash Course in Marketing for Libraries by Susan W. Alman, Sara Gillespie Swanson, ABC-CLIO
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Susan W. Alman, Sara Gillespie Swanson ISBN: 9781610698719
Publisher: ABC-CLIO Publication: December 2, 2014
Imprint: Libraries Unlimited Language: English
Author: Susan W. Alman, Sara Gillespie Swanson
ISBN: 9781610698719
Publisher: ABC-CLIO
Publication: December 2, 2014
Imprint: Libraries Unlimited
Language: English

Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.

Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.

Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

More books from ABC-CLIO

Cover of the book Thriving in Retirement: Lessons from Baby Boomer Women by Susan W. Alman, Sara Gillespie Swanson
Cover of the book American Military Life in the 21st Century: Social, Cultural, and Economic Issues and Trends [2 volumes] by Susan W. Alman, Sara Gillespie Swanson
Cover of the book His Porn, Her Pain: Confronting America's PornPanic with Honest Talk about Sex by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Cooking Up Library Programs Teens and 'Tweens Will Love: Recipes for Success by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Animal Oppression and Capitalism [2 volumes] by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Iconic Mexico: An Encyclopedia from Acapulco to Zócalo [2 volumes] by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Asian American History Day by Day: A Reference Guide to Events by Susan W. Alman, Sara Gillespie Swanson
Cover of the book O.O.P.S.: Observing Our Politicians Stumble: The Worst Candidate Gaffes and Recoveries in Presidential Campaigns by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Folk Heroes and Heroines around the World, 2nd Edition by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Earth's Landscape: An Encyclopedia of the World's Geographic Features [2 volumes] by Susan W. Alman, Sara Gillespie Swanson
Cover of the book George Clooney: An Actor Looking for a Role by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Prescription Drug Abuse: A Reference Handbook by Susan W. Alman, Sara Gillespie Swanson
Cover of the book From Twitter to Tahrir Square: Ethics in Social and New Media Communication [2 volumes] by Susan W. Alman, Sara Gillespie Swanson
Cover of the book The Crusades to the Holy Land: The Essential Reference Guide by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Documents of American Indian Removal by Susan W. Alman, Sara Gillespie Swanson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy