Corporate Innovation (RLE Marketing)

Marketing and Strategy

Business & Finance, Marketing & Sales
Cover of the book Corporate Innovation (RLE Marketing) by Gordon Foxall, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gordon Foxall ISBN: 9781317647232
Publisher: Taylor and Francis Publication: September 15, 2014
Imprint: Routledge Language: English
Author: Gordon Foxall
ISBN: 9781317647232
Publisher: Taylor and Francis
Publication: September 15, 2014
Imprint: Routledge
Language: English

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

More books from Taylor and Francis

Cover of the book Informality by Gordon Foxall
Cover of the book The Routledge Research Companion to Shakespeare and Classical Literature by Gordon Foxall
Cover of the book Industrial Change in China by Gordon Foxall
Cover of the book The Political Philosophy of Hannah Arendt by Gordon Foxall
Cover of the book Religion in the Media Age by Gordon Foxall
Cover of the book Nominalizations by Gordon Foxall
Cover of the book The Cult of St Katherine of Alexandria in Early Medieval Europe by Gordon Foxall
Cover of the book Yoga in Jainism by Gordon Foxall
Cover of the book Performance Assessment for Field Sports by Gordon Foxall
Cover of the book India's National Security by Gordon Foxall
Cover of the book Mining and the Environment by Gordon Foxall
Cover of the book Austro-Hungarian Naval Policy, 1904-1914 by Gordon Foxall
Cover of the book The Rise of Israel by Gordon Foxall
Cover of the book Anglo-American Life Insurance, 1800-1914 Volume 1 by Gordon Foxall
Cover of the book Within Reach? by Gordon Foxall
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy