CORE

How a Single Organizing Idea can Change Business for Good

Business & Finance, Business Reference, Business Ethics
Cover of the book CORE by Neil Gaught, Taylor and Francis
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Author: Neil Gaught ISBN: 9781351266109
Publisher: Taylor and Francis Publication: August 22, 2017
Imprint: Routledge Language: English
Author: Neil Gaught
ISBN: 9781351266109
Publisher: Taylor and Francis
Publication: August 22, 2017
Imprint: Routledge
Language: English

CORE is shortlisted for the Best Business Book Awards in the Engaging Change category.

At the core of the world's most admired businesses lies a powerful Single Organizing Idea. These organizations deliver sustainable economic and social benefit; they unite people, attract investment, inspire innovation, pioneer new efficiencies, and enjoy positive reputation.

Such businesses are admired but they remain a rare breed.

Though the tides of change are engaging the minds of business leaders, most are still trapped behind their brands and an approach to corporate social responsibility that is out of step with a connected society that increasingly questions 'who' these businesses really are and what drives their purpose.

This book is about how businesses can adopt a Single Organizing Idea and, more importantly, why they have to. Drawing on stories and case studies, and with reference to the UN's Sustainable Development Goals, its no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential that a Single Organizing Idea can bring to any business prepared to take its head out of the sand and proactively respond to today's challenges.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

CORE is shortlisted for the Best Business Book Awards in the Engaging Change category.

At the core of the world's most admired businesses lies a powerful Single Organizing Idea. These organizations deliver sustainable economic and social benefit; they unite people, attract investment, inspire innovation, pioneer new efficiencies, and enjoy positive reputation.

Such businesses are admired but they remain a rare breed.

Though the tides of change are engaging the minds of business leaders, most are still trapped behind their brands and an approach to corporate social responsibility that is out of step with a connected society that increasingly questions 'who' these businesses really are and what drives their purpose.

This book is about how businesses can adopt a Single Organizing Idea and, more importantly, why they have to. Drawing on stories and case studies, and with reference to the UN's Sustainable Development Goals, its no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential that a Single Organizing Idea can bring to any business prepared to take its head out of the sand and proactively respond to today's challenges.

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