Content to Commerce

Engaging Consumers Across Paid, Owned and Earned Channels

Business & Finance
Cover of the book Content to Commerce by Avi Savar, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Avi Savar ISBN: 9781118526170
Publisher: Wiley Publication: May 6, 2013
Imprint: Wiley Language: English
Author: Avi Savar
ISBN: 9781118526170
Publisher: Wiley
Publication: May 6, 2013
Imprint: Wiley
Language: English

Master the publishing and entertainment world's tools and techniques for content marketing success

Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike.

  • Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements
  • Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value
  • Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category

Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master the publishing and entertainment world's tools and techniques for content marketing success

Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike.

Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.

More books from Wiley

Cover of the book Investing For Dummies by Avi Savar
Cover of the book Knitting Stitches VISUAL Encyclopedia by Avi Savar
Cover of the book PowerPoint 2010 Bible by Avi Savar
Cover of the book Comparative Cardiac Imaging by Avi Savar
Cover of the book Is Inequality in America Irreversible? by Avi Savar
Cover of the book International Finance For Dummies by Avi Savar
Cover of the book Atlas of Canine and Feline Urinalysis by Avi Savar
Cover of the book Conversations with Ulrich Beck by Avi Savar
Cover of the book Nanopatterned and Nanoparticle-Modified Electrodes by Avi Savar
Cover of the book Solutions Manual to Accompany Geometry of Convex Sets by Avi Savar
Cover of the book Fundamentals of Food Biotechnology by Avi Savar
Cover of the book i-Smooth Analysis by Avi Savar
Cover of the book Work Time by Avi Savar
Cover of the book Veterinary Anaesthesia by Avi Savar
Cover of the book Wave and Tidal Energy by Avi Savar
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy