Contemporary Sport Marketing

Global perspectives

Nonfiction, Sports, Reference
Cover of the book Contemporary Sport Marketing by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781351967334
Publisher: Taylor and Francis Publication: February 17, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781351967334
Publisher: Taylor and Francis
Publication: February 17, 2017
Imprint: Routledge
Language: English

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. 

Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as:

  • sport marketing in a globalized marketplace
  • corporate social responsibility and sponsorship in sporting events
  • the Olympic brand image and its values
  • sport consumer behaviour and customer satisfaction
  • new digital marketing channels.

Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. 

Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as:

Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

More books from Taylor and Francis

Cover of the book Understanding Japanese Savings by
Cover of the book State-Owned Enterprise in the Western Economies (Routledge Revivals) by
Cover of the book Towards a Twenty-First-Century Feminist Politics of Music by
Cover of the book Changing Gay Male Identities by
Cover of the book Latin America, Its Problems And Its Promise by
Cover of the book History of the Imams and Seyyids of 'Oman by Salil-ibn-Razik, from A.D. 661-1856 by
Cover of the book invariance and Variability in Speech Processes by
Cover of the book Credit Management by
Cover of the book Tuning the Mind by
Cover of the book The Englishwoman's Review of Social and Industrial Questions by
Cover of the book In the Kingdom of Coal by
Cover of the book Reading the Modern Chinese Short Story by
Cover of the book The Routledge History of Gender, War, and the U.S. Military by
Cover of the book Reading Stephen Sondheim by
Cover of the book The Dictionary of Contemporary Politics of Central America and the Caribbean by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy