Contemporary Radio Programming Strategies

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Contemporary Radio Programming Strategies by David T. MacFarland, Taylor and Francis
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Author: David T. MacFarland ISBN: 9781315443508
Publisher: Taylor and Francis Publication: October 14, 2016
Imprint: Routledge Language: English
Author: David T. MacFarland
ISBN: 9781315443508
Publisher: Taylor and Francis
Publication: October 14, 2016
Imprint: Routledge
Language: English

This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’

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This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’

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