Contemporary Development in Business and Management

Beiersdorf

Business & Finance, Human Resources & Personnel Management
Cover of the book Contemporary Development in Business and Management by Alexander Berger, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alexander Berger ISBN: 9783640939916
Publisher: GRIN Publishing Publication: June 20, 2011
Imprint: GRIN Publishing Language: English
Author: Alexander Berger
ISBN: 9783640939916
Publisher: GRIN Publishing
Publication: June 20, 2011
Imprint: GRIN Publishing
Language: English

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Personnel and Organisation, grade: 73%, University of Sunderland, language: English, abstract: Nowadays the interface of the external and internal environments is of great importance. Companies can influence their internal environment, but they generally have less influence on the external environment. Furthermore, the demographic change is challenging most companies. On the one hand they have to adjust to the changing customers' needs and on the other hand they have to deal with the decline of the workforce on the labour market. As an leading international branded consumer goods company Beiersdorf is influenced by external and internal factors in many ways. This report is divided into two parts. The first part will evaluate the internal and external environment of Beiersdorf. On the basis of the Beiersdorf's history development the internal environment will be analysed. Furthermore the external environment will be presented within the scope of the PEST analysis and Porter's five forces. The second part will show how demographic factors influence Beiersdorf´s policies and how the company has responded in the past. At the end areas of improvement regarding demographic factors will be proposed.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Personnel and Organisation, grade: 73%, University of Sunderland, language: English, abstract: Nowadays the interface of the external and internal environments is of great importance. Companies can influence their internal environment, but they generally have less influence on the external environment. Furthermore, the demographic change is challenging most companies. On the one hand they have to adjust to the changing customers' needs and on the other hand they have to deal with the decline of the workforce on the labour market. As an leading international branded consumer goods company Beiersdorf is influenced by external and internal factors in many ways. This report is divided into two parts. The first part will evaluate the internal and external environment of Beiersdorf. On the basis of the Beiersdorf's history development the internal environment will be analysed. Furthermore the external environment will be presented within the scope of the PEST analysis and Porter's five forces. The second part will show how demographic factors influence Beiersdorf´s policies and how the company has responded in the past. At the end areas of improvement regarding demographic factors will be proposed.

More books from GRIN Publishing

Cover of the book The effect of branding on the development of a company with an example of Puma by Alexander Berger
Cover of the book Kapitalflussrechnung nach IAS 7 by Alexander Berger
Cover of the book Japanese Management Techniques by Alexander Berger
Cover of the book To what extent is Henrik Ibsen's 'A Doll's House' a feminist play? by Alexander Berger
Cover of the book Die Außen- und Deutschlandpolitik der Bundesrepublik Deutschland 1966 - 1969 by Alexander Berger
Cover of the book A University Education Changes Lives by Alexander Berger
Cover of the book Latinos and the U.S. Racial Wealth Divide by Alexander Berger
Cover of the book Reagan v. Roosevelt by Alexander Berger
Cover of the book Call of the Wild - Heroines in Canadian Women's Wilderness Fiction by Alexander Berger
Cover of the book Discuss covered interest rate parity (CIRP) with reference to foreign exchange market efficiency by Alexander Berger
Cover of the book Market Segmentation in European Markets by Alexander Berger
Cover of the book Spiritual Isolation in 'The Ballad of the Sad Café' by Alexander Berger
Cover of the book Recruiting the recent college grad: Best practices for long-term employment success by Alexander Berger
Cover of the book The Portrayal of William Rufus in the 'Vita Anselmi' and Huntingdon's 'Historia Anglorum' by Alexander Berger
Cover of the book Quality Systems - ISO 17025 and GLP by Alexander Berger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy